Meta's Muse agent can now make phone calls for you

Meta's Muse can now make phone calls for you. Alexandr Wang, Meta's chief AI officer, announced on November 12, 2026, that the feature is out for paid Muse subscribers in the US. He pitched it for the calls nobody wants to make: insurance, cable, the DMV and dinner reservations.

Calling is not brand new. Muse has offered outbound calls to US businesses in a beta since September. The new step is that every paying US user can now hand a phone call to the agent.

What Muse phone calls do

Muse is the personal AI agent Meta launched in the US on September 8. It connects to email, calendar and payments, and can shop, book and send messages for its user. Phone calls extend that to businesses that only answer the phone.

The user asks Muse to call a business, and the agent places the call, handles the conversation and completes the request. Afterward, Muse reports back with a transcript and a summary, according to an internal Meta post seen by 404 Media. The uses reported so far include booking restaurant tables and salon appointments, checking whether a store has an item and disputing internet bills.

The calls go to US businesses. Meta has not published a help page for the feature yet, so several details remain unclear:

• whether the user approves a script before the call;
• whether the user can follow the call live or take over;
• how Muse introduces itself to the person on the other end;
• whether calls are recorded, and from which phone number they come.

Those details matter, because Muse is far from the only agent that now picks up the phone.

Who can use it and what it costs

Wang said the feature is "out now to paid subs in the US" in his post. Muse is free to start, but it needs a payment card at sign-up. Two paid plans unlock more usage: Power at $20 a month and Maximum at $100 a month. Meta has not said how many calls each plan includes.

Muse has grown fast. More than 10 million people in the US and Canada set up a Muse agent in about six weeks. Mark Zuckerberg shared that figure on Meta's October earnings call. Shopping is its most common use, and the agent added a live voice and avatar on November 5.

The path to this launch had one awkward turn.

The human callers behind the beta

In September, 404 Media and Reuters reported that Meta was testing a "human concierge" for Muse calls. Some calls that users believed came from the AI were placed by trained contractors in a call center. An internal post said Muse "is now able to hand requests to a trained human agent, who places the call and works it through."

Employees raised privacy concerns about passing users' details to contractors. One wrote that training "is not a [security] mechanism." Wang's announcement does not say whether any human layer remains in the paid version.

The test also showed why companies want a human fallback. Phone calls are messy, and some businesses hang up when they learn the caller is an AI. Insurance marketplace Insurify went further in September and blocked Muse from its site.

How Muse compares with other AI calling agents

Meta is entering a crowded field. Several companies already let an AI place calls to businesses.

Google's Call for Me shows the most open design so far. The user watches a live transcript and can take over at any moment, and the call comes from their own number. Meta has not described comparable controls.

The rules for these calls are also still forming.

What the law says about AI phone calls

In 2024, the US Federal Communications Commission ruled that AI-generated voices count as artificial voices under the Telephone Consumer Protection Act. That rule targets robocalls and telemarketing, and it is untested for a one-off call an agent makes to a business on a user's behalf.

Recording is another issue. About a dozen states, including California, Florida and Illinois, require everyone on a call to agree to a recording. California also has laws that require bots to disclose that they are not human in certain situations. Meta said when it expanded the beta that calls would come "with the proper disclosures," but it has not published how Muse identifies itself.

Should you let Muse make your calls

For simple calls to businesses, it is worth a try if you already pay for Muse. Booking a table, checking stock or waiting on hold with a cable company are good first jobs. There an agent saves the most time and risks the least.

For anything sensitive, wait for Meta to publish the details. Insurance claims and billing disputes involve personal data, and Meta has not said how calls are recorded or who can hear them. After the human-concierge test, users have good reason to ask exactly who is on the line.

Sources

• Alexandr Wang's post on X – November 12, 2026
• Ryan Fox's post on X about the calling beta – September 16, 2026
• Rival AI agents Instinct and Meta's Muse both add the ability to make calls, TechCrunch – September 17, 2026
• Meta debuts its Muse AI agent, TechCrunch – September 8, 2026
• Meta tests Muse AI agent calls that are actually made by humans in a call center, 404 Media – September 22, 2026
• Google tests letting Gemini make phone calls, TechCrunch – September 24, 2026
• Insurify blocks Muse from its marketplace, Insurify – September 23, 2026
• Pine AI aims consumer AI agent at complex customer service interactions, SiliconANGLE – May 6, 2026