Last updated: April 9, 2026
This Privacy Policy explains how thehype, operated by Crezee FZC (Registration No. 4413703), Business Centre, Sharjah Publishing City Free Zone, Sharjah, UAE 77239 ("we," "us," or "our"), collects, uses, and protects your personal data when you visit thehype.news, subscribe to our newsletter, or otherwise interact with our services.
We are the data controller of your personal information.
1. INFORMATION WE COLLECT
We collect information you provide directly, such as your email address and name when you subscribe to our newsletter, any letters or editorial inquiries you send to us, and messages you send to our support or editorial team.
We also collect information automatically when you use our site: your IP address and approximate location, browser and device type, pages and articles you visit, time spent on pages, referring URLs, and how you interact with our emails (opens and clicks).
When advertising is active on our site, we and our advertising partners may also collect data about how you interact with ads. See Section 5 for details.
2. HOW WE USE YOUR INFORMATION
We use your information to deliver and improve our content and services, send you newsletters and editorial updates you have subscribed to, respond to your questions and support requests, analyze how our audience engages with our content, serve advertising (contextual and, where you consent, personalized), and comply with our legal obligations under applicable law.
3. EMAIL NEWSLETTER
When you subscribe to The Hype News newsletter, we collect your email address and use it to send you editorial content, news digests, and occasional sponsored messages that are clearly labeled as such. We use a third-party email service provider to deliver these emails and measure engagement such as open rates and clicks.
You can unsubscribe at any time by clicking the unsubscribe link in any email we send. We will not sell or share your email address with third parties for their own marketing purposes.
4. LEGAL BASIS FOR PROCESSING
We are registered in Sharjah, UAE, and process your personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).
For readers in the European Union or European Economic Area, we also comply with the General Data Protection Regulation (GDPR). For UK readers, we comply with UK GDPR. For California residents, we comply with the California Consumer Privacy Act (CCPA/CPRA).
We process your data on the following legal bases: your consent (for newsletters, personalized ads, and non-essential cookies), our legitimate interests (to operate and improve our publication and serve contextual advertising), and legal obligation (to comply with applicable law).
5. ADVERTISING
The Hype News is supported by advertising. We may serve contextual advertising — ads matched to the content you are reading — without using your personal data. As our advertising products develop, we may also serve interest-based advertising with your explicit consent, obtained through our cookie consent tool.
We work with advertising technology partners who may place cookies or similar technologies on your device. You can opt out of personalized advertising at any time by adjusting your browser settings or using industry opt-out tools (see our Cookie Policy for details).
6. DATA SHARING
We do not sell your personal data. We share information only with trusted service providers who help us operate our business (such as email delivery, analytics, and payment processing), and only under strict data processing agreements. We may also share data when required by law or in response to a lawful request from a competent authority.
If The Hype News is ever involved in a merger or acquisition, we will notify you before your data becomes subject to a different privacy policy.
We may share aggregated, anonymized audience data with advertisers and sponsors. This data cannot be used to identify you.
7. DATA RETENTION
We keep your data for as long as necessary for the purposes described in this policy. Newsletter subscriber data is retained for as long as you are subscribed, plus up to 12 months after unsubscription for suppression purposes. Raw analytics logs are deleted within 26 months.
8. YOUR RIGHTS
Depending on where you are located, you may have the right to access, correct, or delete the personal data we hold about you, to withdraw consent at any time, to object to certain types of processing, and to receive a copy of your data in a portable format.
UAE residents may exercise rights under the UAE PDPL. EU/EEA residents may exercise rights under GDPR and lodge a complaint with their local supervisory authority. UK residents may contact the ICO at ico.org.uk. California residents may exercise rights under CCPA/CPRA, including the right to opt out of the sale or sharing of personal information.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
9. INTERNATIONAL DATA TRANSFERS
We are based in Sharjah, UAE. Your data may be processed in other countries by our service providers (for example, cloud hosting or email delivery providers). Where this occurs, we take appropriate contractual steps to protect your data.
For transfers from the EEA or UK to countries without an adequacy decision, we rely on Standard Contractual Clauses approved by the European Commission.
10. CHILDREN
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us at [email protected] and we will delete it promptly.
11. SECURITY
We use appropriate technical and organizational measures to protect your personal data, including HTTPS encryption for all data in transit, access controls, and regular security reviews. No system is completely secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. When we make material changes, we will post a notice on our website and, where we have your email address, notify you by email. The "Last updated" date at the top of this page reflects the most recent version.
13. CONTACT
If you have any questions about this Privacy Policy or wish to exercise your rights:
The Hype News Team
Crezee FZC, Registration No. 4413703 Business Centre, Sharjah Publishing City Free Zone Sharjah, UAE 77239
Email: [email protected]