ElevenLabs Marketplace opens with AI agents from Salesforce and IBM

Felix Laurent 12 Nov 2026 3 min read

AI agents

The ElevenLabs Marketplace is a new catalog of AI agents and apps that other companies build on ElevenLabs voice technology. ElevenLabs announced it at its Summit in New York on November 11 and promoted it on X the next day. Salesforce, IBM, NiCE, Twilio and Zendesk are among the launch partners.

For now, the Marketplace is a place to find and compare solutions. Enterprises browse agents for their industry and contact the partners behind them directly. From next year, they will be able to buy these agents through the Marketplace with their existing ElevenLabs commitment, CEO Mati Staniszewski said.

What is in the ElevenLabs Marketplace

The catalog groups apps by industry, from healthcare and financial services to retail, telecom and the public sector. At launch it lists 20 applications. Some examples:

Agentforce Voice from Salesforce runs voice agents inside Salesforce across phone, messaging and mobile.
watsonx Orchestrate from IBM is a control plane for managing AI agents at scale.
Zendesk offers an agent that resolves customer service requests from start to finish.
Consio handles calls for Shopify brands in 70 languages, from order status to abandoned carts.
Fluently is a voice tutor for practicing speech in 19 languages.
Polimorphic builds AI chat, voice and workflows for city, county and state governments.

Healthcare has the most entries. Assort Health automates appointment scheduling and inbound patient calls. Andor Health supports virtual care and follow-ups, while PhysiciansTrust AI handles patient intake and front-desk questions.

Financial firms get their own agents too. Salient automates borrower servicing calls inside existing lending systems. Gail by Lula qualifies insurance inquiries around the clock.

Why ElevenLabs built a marketplace

Building a voice agent from scratch takes a lot of engineering time. Many enterprises would rather buy a ready solution from a specialist who knows their industry, ElevenLabs argues. The partners combine ElevenLabs models with their own integrations and domain knowledge.

For partners, the Marketplace is a new sales channel. Zendesk CEO Tom Eggemeier said it gives his company "a new way to reach enterprises" that already build with ElevenLabs.

The catalog is one half of a bigger push. On the same day, ElevenLabs launched a formal partner program.

How the ElevenLabs Partner Program works

The Partner Program adds commission incentives, certifications, joint selling and technical support from ElevenLabs engineers. A certified partner directory will help companies find integrators.

ElevenLabs shared these numbers for its partner network this year:

more than 550 active partners in 44 countries;
1,100 certified deployment engineers at 350 partner firms;
$315 million in partner-generated pipeline;
more than $52 million in revenue sourced or influenced by partners.

The company wants partners to earn $3 in services revenue for every $1 ElevenLabs makes. Partners include Google Cloud, IBM, Deloitte, Genesys and QuantumBlack, AI by McKinsey.

These moves fit the company's rapid growth.

What else ElevenLabs announced at its New York Summit

The Summit also brought Eleven v4, which ElevenLabs calls its most emotive voice model yet. Staniszewski said the company will soon help businesses fine-tune some open-source language models and its own voice models. ElevenLabs also widened its partnership with NVIDIA.

The company keeps shipping new models, such as Scribe v3 for speech recognition and SFX v3 for sound effects. In September, its valuation rose to $22 billion on demand for conversational agents. Its ElevenAgents are also sold through the OpenAI Marketplace.

Will the ElevenLabs Marketplace change how companies buy voice AI

It could, once buying is switched on. Today the Marketplace is mostly a showcase, and every deal still runs through the partner. The real change comes next year, when enterprises can spend their ElevenLabs budget on partner agents in one place. That makes ElevenLabs a platform more than a model vendor, much like cloud marketplaces from AWS or Salesforce.

The bet is that big partners bring big customers. With Salesforce, IBM and Zendesk on board, ElevenLabs reaches companies that already run their support and sales on those systems. Whether the catalog grows into a real store depends on how many of its 550 partners list working products, and how quickly purchasing arrives.