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Jerry Ropero

CEO, Jerry Ropero Verlackt

  • Music
  • Dance Music Production
  • AI in Music
Jerry Ropero, red-ink portrait in the thehype style

Editorial bio

Jerry Ropero makes dance music that charts globally and does what some producers now call "the thing nobody wanted to admit": he treats AI like a studio tool, not a threat. Multi-gold and platinum-awarded, with co-productions alongside names like the Black Eyed Peas, he's spent decades inside the production chain – the one AI is now compressing from weeks to minutes.

Based in Spain and licensed in NLP (Neuro-Linguistic Programming), which he uses pro bono to work with people recovering from trauma, he brings an unusual combination to the AI-in-music debate: a working producer with hit credits and a trained framework for how emotion and behaviour actually move people. Where many of his peers hedge, he is publicly bullish on AI across creative industries – and specifically in music.

Worth following if you want a producer's view on what AI changes in the studio, not a label's PR line about it.

Key facts

based in
Spain
current
CEO, Jerry Ropero Verlackt
prior
Three decades as a global DJ and music producer; multi-gold and platinum awards; co-productions with the Black Eyed Peas and other stars
also
Licensed NLP practitioner, offering free sessions to people recovering from trauma
focus
AI in music production · dance music · creative tech
facebook
Jerryroperoreal

Featured work

  1. production

    Three decades as a global DJ and music producer across the international dance circuit

  2. production

    Co-productions with major stars including the Black Eyed Peas

  3. advocacy

    Public advocacy for AI adoption across creative industries, with a specific focus on music production

  4. community

    Pro-bono NLP work supporting people recovering from trauma

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